Recap: ParkerGale Roundtable on Building a Design Function

July 29, 2022

EVENT RECAP

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Sam Torres
Leveraging AI in SEO
Samantha Torres is the Chief Data Officer of The Gray Dot Company, an SEO and Data Consulting Company. Samantha has more than 10 years of SEO experience optimizing SEO at 90+ B2B and B2C companies. In this guide, Samantha walks through how to leverage AI to improve your SEO and content strategy, and the implications of generative AI tools on SEO.
Carly Guthrie 2
Managing Employee Performance
Carly Guthrie is the Founder of Guthrie HR Consulting, an advisory firm through which she’s worked with 25+ startups backed by firms like First Round, Google Ventures, a16z, Accel, and Greylock. In this guide, Carly walks through managing employee performance through 1:1s, ad-hoc feedback, and performance reviews.
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Planning and Executing a Company Offsite/Retreat
Valerie Rivera and Lauren Grimshaw of Take Back Work are experts at designing and facilitating high-impact and fully customized executive leadership retreats, company offsites and team summits, both in person and/or virtual. They’ve helped companies plan and execute dozens of offsites and retreats in locations around the world. In this guide, Lauren and Valerie walk through planning and executing an offsite, including logistics, building an offsite agenda, and ensuring learnings stick.

Leveraging AI in SEO

Samantha Torres is the Chief Data Officer of The Gray Dot Company, an SEO and Data Consulting Company. Samantha has more than 10 years of SEO experience optimizing SEO at 90+ B2B and B2C companies. In this guide, Samantha walks through how to leverage AI to improve your SEO and content strategy, and the implications of generative AI tools on SEO.

Managing Employee Performance

Carly Guthrie is the Founder of Guthrie HR Consulting, an advisory firm through which she’s worked with 25+ startups backed by firms like First Round, Google Ventures, a16z, Accel, and Greylock. In this guide, Carly walks through managing employee performance through 1:1s, ad-hoc feedback, and performance reviews.

Planning and Executing a Company Offsite/Retreat

Valerie Rivera and Lauren Grimshaw of Take Back Work are experts at designing and facilitating high-impact and fully customized executive leadership retreats, company offsites and team summits, both in person and/or virtual. They’ve helped companies plan and execute dozens of offsites and retreats in locations around the world. In this guide, Lauren and Valerie walk through planning and executing an offsite, including logistics, building an offsite agenda, and ensuring learnings stick.

Building a Product-Led GTM

Dave Boyce is a go-to-market-focused advisor and board member with over 20 years of experience leading SaaS companies. Dave is the author of Product That Sells Itself, the forthcoming book from Stanford Business Press. Previously, Dave was the Chief Strategy Officer at InsideSales.com, CEO of ZenPrint, and the GM Consulting and PLG Practice Lead at Winning by Design. In this guide, Dave walks through the different approaches to building product-led growth and outfitting teams and your product to support self-service sales, renewal, and onboarding.

Testing B2B Product Ideas

David Bland is the Founder of Precoil, helping companies find product market fit using lean startup, design thinking, and business model innovation. He’s worked with companies like GE, Toyota, Adobe, HP, Behr and more. David is also the author of “Testing Business Ideas”, an internationally best-selling business book, now in over 20 different languages. In this guide, David walks through how to identify risks in product ideas, derisk through testing, and create a culture of experimentation throughout your company.

Setting Up and Administering an Employee Equity Plan

Miguel Chavez is the founder of Einstein Equity, an equity compensation advisory business that helps companies manage equity plans on Shareworks. Previously, Miguel led efforts helping companies manage their equity at Pave, Option Impact and Shareworks. Miguel has helped 3,000+ VC-backed companies manage their compensation and equity programs. In this guide, Miguel walks through setting up and administering an employee equity compensation plan, including how much equity to give and to whom, reporting on equity, and managing changes.